Volume : 3, Issue : 3, OCT 2019

CONSUMER BEHAVIOR IN LESS DEVELOPED WORLD

Dr. Harish Handa

Abstract

Consumer behavior is affected by many variables and over the years it has been observed that these variables are also changing. The developed economies have a different strategy to attract the consumers whereas the same strategies may not work in less developed countries. The present work is an attempt to analyze what are the variables that affect the consumer behavior in under developed countries.

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