Volume : 3, Issue : 3, JUL 2019

PERFORMANCE EVALUATION OF LIFE INSURANCE SECTOR- A COMPARATIVE STUDY OF PUBLIC & PRIVATE LIFE INSURANCE COMPANIES IN INDIA

B. Lalitha Subhanam, Lt.Cdr.Dr. I. Nagarajan

Abstract

Indian financial system is highly influence with the banking and insurance sector which attracts flow of savings and investments to the country. Insurance sector in India is one of the growing sectors of the economy. The insurance sector, along with other elements of marketing, as well as financial infrastructure, have been touched and influenced by the process of liberalization and globalization in India. The customer is the king in the market. Life insurance companies deal in intangible products. With the entry of private players, the competition is becoming intense. In order to satisfy the customers, every company is trying to implement new creations and innovative product characteristics to attract customers. This research paper attempts to study the Public & Private Life Insurance Companies in India and compare the perception of customers in terms of service quality and analyze the performance of public and private life insurance companies in India.

Keywords

Insurance Sector, Service Quality, Perception of Customers, Risk.

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Article No : 16

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